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Forrester forecasts US consumers will spend (US) $33 billion during the 2007 holiday season, the time period from Thanksgiving to Christmas.
This represents a 21 per cent lift from the comparable holiday season in 2006. The reason for the increase? Consumers report being more likely to spend online across a variety of product categories ranging from jewelry to clothing and accessories.
Most consumers also expressed a continued interest in free shipping and a decreased willingness this year to pay for “frills” like gift wrap or rush delivery.