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More than 750 million people age 15 and older – 95 per cent of the worldwide Internet audience – conducted 61 billion searches worldwide in August, reported comscore.
The numbers translate into an average of more than 80 searches per searcher.
Search activity across worldwide regions
The Asia-Pacific region, which includes large markets such as China, Japan and India, saw 258 million unique searchers conduct 20.3 billion searches. Europe reported the second most searchers (210 million) and searches (18 billion), followed by North America, with 206 million searchers and 16 billion searches.
The Latin American region demonstrated the heaviest search activity per person, with more than 95 searches per searcher in August. The search market in the Middle East-Africa region is the most underdeveloped thus far, with the fewest searchers (30 million), searches (two billion), and searches per searcher (70).
Top worldwide search properties
Google sites ranked as the top worldwide search property in August with 37.1 billion searches. Of those, 31 billion occurred at the Google search engine and five billion occurred at YouTube.com.
Yahoo! Sites ranked second with 8.5 billion searches, while Baidu.com, a Chinese language search engine, followed in third place with more than 3.2 billion searches.
Microsoft Sites ranked in fourth place worldwide, while Korea’s NHN Corporation, which owns Naver.com, ranked fifth with two billion searches worldwide.