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European online marketing budgets will more than double from around €7.5 billion in 2006 to more than €16 billion in 2012, 18 per cent of total media budgets, reports Forrester.
Businesses will raise their online budgets on everything from email to search engine optimization to display advertising to better reach the growing Internet audience that relies on the Web for a widening range of products and services.
“After five years of dipping their toes into the online marketing waters, firms have come to realize that the Net is a valuable medium for client acquisition, retention, and market expansion,” reported Rebecca Jennings in Forrester’s Business View Trends.
July 19th, 2009 at 4:48 pm
Very interesting post - it was new to me. Thanks.
December 14th, 2009 at 11:49 am
Wow this was probably one of the most intelligent posts I have view on the subject so far. I don’t have any idea where you gather up all your data but I am impressed! I’m going to send some people over here to check this out. Awesome, totally awesome. I’m just getting into writing articles myself, nothing compared to your writing skills (ha!) but I would love for you to take my stuff sometime! right here
January 16th, 2010 at 9:28 am
Interesting, never thought of it like that