European online marketing budgets will more than double from around €7.5 billion in 2006 to more than €16 billion in 2012, 18 per cent of total media budgets, reports Forrester. 

Businesses will raise their online budgets on everything from email to search engine optimization to display advertising to better reach the growing Internet audience that relies on the Web for a widening range of products and services.

“After five years of dipping their toes into the online marketing waters, firms have come to realize that the Net is a valuable medium for client acquisition, retention, and market expansion,” reported Rebecca Jennings in Forrester’s Business View Trends.